B2B software & SaaS
When decision-makers ask ChatGPT "Which CRM is best for mid-sized companies?", your brand needs to be in the answer. GEO positions B2B software vendors as citable entities in AI comparison queries.
Generative Engine Optimization
GEO Optimization
GEO optimization ensures that AI search systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews name your brand correctly and cite it as a source. Context Studios, an AI-native development studio in Berlin, checks your AI visibility, structures content so it can be cited, builds entities and schema markup and measures the impact continuously.
AI-native development studio in BerlinChatGPT · Perplexity · Google AI OverviewsEntity-based SEOBerlin-Charlottenburg
- Workshop
- Setup
- Sprint
- Build & Support
Fixed price after scoping · proposal within 48 h
Last updated:
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What is GEO optimization and why does it matter?
AI marketing service
GEO optimization (Generative Engine Optimization) is the systematic optimization of content, entities and structured data so that AI search systems such as ChatGPT, Perplexity, Gemini or Google AI Overviews mention, cite and recommend a brand correctly. Classic SEO targets rankings in the results list, GEO targets mentions in AI-generated answers.
- Specialisation
- Generative Engine Optimization (GEO, LLMO, AEO, GAIO)
- Platforms
- ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini
- Methods
- AI visibility audit, entity building, schema markup, content restructuring
- Target group
- Companies with an online presence that want to be visible in AI answers
- What sets us apart
- AI developers who deliver GEO – with hands-on experience in RAG pipelines and LLM applications
AI content generationAI marketingAI consultingAI for enterpriseAI agency
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Which GEO services do we offer?
From the initial assessment to ongoing optimization — a systematic approach to your AI visibility.
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AI visibility audit
We start with one question: where does your brand appear in AI answers – and where does it not? We test systematically in ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. The result: a complete picture of your AI visibility with concrete recommendations.
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Content optimization for LLMs
We optimize your existing content for citability: entity clarity, a conversational question-and-answer structure and verifiable statements. No keyword stuffing, but semantic precision.
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Technical GEO implementation
The technical implementation covers Schema.org markup, JSON-LD, crawlability for AI bots and structured data for knowledge graphs – the technical foundation that classic SEO often neglects.
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E-E-A-T & digital authority building
Building author entities, strengthening brand mentions, signalling source credibility: we establish your brand as a clearly defined entity that AI systems can attribute reliably.
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Monitoring & reporting
Regular tracking of your brand mentions across the relevant AI platforms, competitor benchmarking and reports on citation rate, brand accuracy and recommended actions.
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AI-native content strategy
GEO as a content strategy: content designed from the ground up for classic and AI search. We develop a strategy that works in Google and in AI assistants – based on a technical understanding of both worlds.
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How does GEO optimization work?
Structured, transparent, measurable.
- (01)
Initial call
Free 30-minute initial call via video. We clarify your goals, markets and competitors and test first queries in AI search systems live.
Day 1 - (02)
AI visibility audit
Systematic tests across the relevant AI platforms, a technical schema audit and an entity analysis. You receive a prioritised action plan and a written proposal with scope and fixed price.
Weeks 1–2 - (03)
Implementation
Content restructuring, schema markup, entity definitions and technical optimizations – directly in your CMS or as templates for your team.
Weeks 3–8 - (04)
Monitoring & optimization
We measure citation rate and brand accuracy regularly and adjust content. Ongoing support by agreement.
Ongoing
Frequently asked questions about GEO & AI visibility
(01)What is Generative Engine Optimization (GEO)?
GEO (Generative Engine Optimization) is the systematic optimization of your online presence so that AI systems such as ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini mention your brand correctly and cite it as a source. It covers technical measures such as schema markup, content optimization with citable statements and entity clarity, and authority building through E-E-A-T signals and platform presence.
(02)How does GEO differ from classic SEO?
SEO optimizes for rankings in the classic results list. GEO optimizes for being named and cited in AI-generated answers. In SEO you compete for positions, in GEO you compete to appear in the answer at all. The factors shift accordingly: entity authority, citable factual statements and semantic precision gain weight compared with keyword density.
(03)Which AI platforms does GEO cover?
We cover the relevant AI search platforms: ChatGPT including search, Perplexity, Google AI Overviews, Claude, Gemini and Microsoft Copilot. Each platform uses its own retrieval mechanisms and sources. That is why we test across platforms and prioritise measures according to the platforms your target audience actually uses for research and purchase decisions.
(04)How do LLMs decide which brands to mention?
Language models combine training knowledge with retrieval, meaning a real-time web search. For retrieval-based answers, semantic relevance, entity authority, source credibility and structured data matter. For answers drawn from training knowledge, the frequency and consistency of your brand mentions in publicly accessible sources matter most. GEO addresses both.
(05)How long does it take for GEO to work?
Improvements in retrieval-based systems such as Perplexity, ChatGPT search or AI Overviews often become visible after about 4–8 weeks. Effects on the models' training knowledge take longer, typically several months. We therefore recommend a dual approach: quick wins through retrieval optimization and long-term anchoring through entity building and consistent mentions.
(06)Do I still need SEO if I do GEO?
Yes. GEO does not replace SEO, it complements it. Many GEO signals build on good SEO: technically clean websites, structured data, linked sources and high-quality content. Google AI Overviews draw directly on the Google index. Because a growing share of research happens in AI assistants, SEO plus GEO as an integrated approach is the most sensible strategy.
(07)How do you measure AI visibility?
We measure AI visibility across several dimensions: citation rate for relevant questions, brand accuracy, mentions compared with competitors, coverage across platforms and the tone of how your brand is presented. We use our own prompt-testing frameworks and established monitoring tools. You receive the results as a report with concrete, prioritised recommendations.
(08)What are LLMO / GAIO / AIO / AEO?
The market has not yet settled on one term. LLMO (Large Language Model Optimization), GAIO (Generative AI Optimization), AIO (AI Overview Optimization) and AEO (Answer Engine Optimization) essentially describe the same thing: optimization for AI-generated answers. GEO is the most common term. We use the names synonymously and optimize across platforms.
(09)What does optimization for AI search cost?
The effort depends on your starting point, the number of markets and languages, the platforms and the monitoring you need. An AI visibility audit is a clearly defined starting point; we plan the implementation together afterwards. Fixed price after scoping, proposal within 48 hours. A fixed-price workshop is also a good way to get a first overview.
(10)Is GEO relevant for B2B companies too?
Yes, B2B is one of the strongest use cases. Decision-makers increasingly use ChatGPT and Perplexity for vendor research, market overviews and technology comparisons. If someone asks for the right AI consultancy in Berlin and your brand is missing from the answer, you are out of the running before a conversation even starts. GEO makes sure you appear in such comparisons.
(11)Why hire an AI development studio instead of an SEO agency?
Classic SEO optimizes content and hopes that AI systems pick it up. Our approach is based on understanding why AI cites certain sources – because we build RAG pipelines, embedding systems and LLM applications ourselves. We use this technical understanding to prepare content, data and entities the way language models process them.
(12)What does an AI visibility audit include?
The audit includes systematic tests in the relevant AI platforms with industry-relevant queries, a comparison with selected competitors, a technical schema markup audit, an entity analysis across knowledge graphs and a prioritised action plan. In a results presentation we show you where you stand, what is missing and which steps promise the greatest impact.
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GEO consulting in Berlin
- Founder AI-native since
- 2024
- Phone
- +49 30 96610664
- info [at] contextstudios [dot] ai
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Our GEO technologies and tools
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AI & ML
Anthropic ClaudeOpenAI GPTGoogle GeminiOpen-Source LLMs (Llama, Qwen, DeepSeek, Mistral)ConvexRAG & Vector DBs (Pinecone, Weaviate)MCP (Model Context Protocol)Hugging Face TransformersComputer Vision (YOLO, SAM)ElevenLabs (Voice AI)Google Veo (Video AI)
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Web & Mobile
Next.js 16 & React 19TypeScriptReact Native & ExpoTailwind CSS v4Shadcn/uiVercel Edge Runtime
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Backend & Data
Node.js & Hono (Edge)PythonPostgreSQL & SupabaseConvex (Real-Time DB)RedistRPC & GraphQLOpenAPI 3.1
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DevOps & Infrastructure
Vercel & AWSDocker & KubernetesCI/CD-Pipelines (GitHub Actions)OpenTelemetry & GrafanaLangfuse (LLM Monitoring)
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Industries that benefit from GEO
Consulting & professional services
Consultancies, law firms and agencies that want to be recommended in ChatGPT and Perplexity for questions like "best AI consultancy in Berlin". Entity building and thought-leadership content are the decisive levers here.
E-commerce & D2C brands
Product recommendations in AI answers are becoming a new sales channel. GEO makes sure language models name your products correctly in purchase advice – with up-to-date product data and features.
HealthTech & pharma
Health questions are increasingly put to AI systems. GEO helps your health brand appear as a trustworthy source in AI answers – with correct facts, schema markup and E-E-A-T signals.
Education & EdTech
Students and learners increasingly use AI search as a source of information. GEO-optimized course providers, universities and continuing-education platforms are named as resources in AI answers to education questions.
Financial services
Insurance comparisons, loan enquiries and investment advice are moving into AI systems. GEO positions financial brands as trustworthy entities in comparison questions and ensures correct, current product information in AI answers.
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GEO example projects
Examples we can build for you
B2B software
AI visibility audit for a B2B software vendor
An audit that shows in which comparison questions the vendor is missing from ChatGPT, Perplexity and AI Overviews, and derives a prioritised action plan from it.
Cross-platform overview · Competitor benchmarking · Prioritised actions
Professional services
Entity and schema build-out for a consultancy
A clear entity definition for brand, services and people, expressed in JSON-LD and consistent profiles, so that AI systems can attribute the consultancy correctly.
Consistent entity · Structured data · Correct brand information
E-commerce
Monitoring AI citations
A monitoring setup that regularly asks product questions in AI assistants, logs mentions and errors, and flags where action is needed.
Regular measurement · Detect product data errors · Trend reports
Related pages
Industries
Your competitors are already optimizing for AI search. Are you?
Free 30-minute check directly with the founder: we show you live where your brand stands in AI answers and which levers increase your visibility.
- First call: 30 minutes by video
- Directly with the founder, Michael Kerkhoff
- Free of charge, no obligation
Context Studios · Kaiser-Friedrich-Str. 6 · 10585 Berlin