Google Whisk and Google Flow: The Revolutionary AI Tools for Image and Video Generation
Google Whisk, Google's revolutionary AI image generation tool, has arrived alongside its companion Google Flow. While Google Whisk revolutionizes image creation through visual prompts, Google Flow enables the generation of cinema-quality videos with artificial intelligence. In this comprehensive guide, you'll learn what these tools can do and how to use them for your creative projects.
Google Whisk: Key Takeaways
- Google Whisk: An experimental AI tool that generates images using images as prompts (Subject + Scene + Style), powered by Gemini and Imagen 3—no complex text prompts needed
- Google Flow: Professional AI video production using Veo 3.1, enabling first-frame/last-frame transitions, object insertion/removal, and native audio generation
- Power Combo: Combine both tools to create stunning scroll animations—Whisk for keyframes, Flow for smooth transitions between them
What is Google Whisk?
Google Whisk is an experimental AI tool from Google Labs that takes a completely new approach to image generation. Instead of writing lengthy text descriptions, you use images as prompts with Whisk.
The Three-Component Principle
Whisk works with three visual elements that you can combine:
| Component | Function | Example |
|---|---|---|
| Subject | The main motif of your image | A photo of your pet |
| Scene | The background or environment | A beach at sunset |
| Style | The artistic representation | A Van Gogh painting |
How Whisk Works Technically
Under the hood, Whisk uses a clever combination of Google's best AI models:
- Gemini analyzes your uploaded images and automatically creates detailed descriptions
- Imagen 3 generates the final image based on these descriptions
- The result is a creative fusion of all input elements
Important: Whisk is designed for quick creative exploration – not pixel-perfect reproductions. Google Whisk captures the essence of your images and reinterprets them.
Whisk Animate: Bringing Images to Life
With Whisk Animate, you can transform your generated images into 8-second videos. This feature uses Google's Veo 2 model and is perfect for:
- Short animations for social media
- Storyboard visualizations
- Creative experiments with motion
What is Google Flow?
Google Flow is Google's answer to professional AI video production. Google Whisk Google Whisk was unveiled at Google I/O 2025 and targets filmmakers, content creators, and storytellers.
The Technology Behind Flow
Flow combines Google's most powerful generative AI models:
- Veo 3.1 – DeepMind's flagship video generation model
- Imagen – For audio and visual elements
- Gemini – For natural language understanding and prompt processing
Core Features of Google Flow
1. First-Frame / Last-Frame Video Generation
One of Flow's most powerful features: You upload a starting image and an ending image, and the AI automatically generates a smooth video transition between both.
Start frame: Assembled product
↓
AI calculates movement, rotation, physics
↓
End frame: Exploded view of the product
2. Object Insertion & Removal
Flow can seamlessly insert or remove objects from existing videos – without manual masking.
3. Scene Extension
Intelligently extend existing video clips while the AI maintains context and motion direction.
4. Native Audio Generation
Veo 3.1 can generate synchronized sound effects, music, and even lip-synced speech.
Pricing Models for Flow
| Plan | Credits/Month | Features |
|---|---|---|
| Free | 180 | Basic features |
| Google AI Pro | Extended | Veo 3.1 Fast, Gemini 3 Pro |
| Google AI Ultra | Premium | Full access, Veo 3.1 Full |
Google Whisk and Google Flow: Practical Application Examples
Example 1: Product Landing Pages with Scroll Animations
A particularly creative application combines both tools for interactive websites:
The Workflow:
- Whisk: Generate an image of the finished product (start frame)
- Whisk: Generate an exploded view with all components (end frame)
- Flow: Create a smooth animation between both frames
- Export: Convert the video to an image sequence (approx. 120 frames)
- Web Integration: Embed the sequence as a scroll animation
The result: A professional "Apple-style" product presentation where the product assembles or disassembles as the user scrolls.
Example 2: Visualizing a Neural Network
Concept: Abstract representation of an AI architecture
Start Prompt for Whisk:
Abstract 3D landscape with floating, isolated data nodes as glowing spheres. Dark background (#050505), minimalist tech style.
End Prompt for Whisk:
Fully connected neural network, all nodes joined by luminous fiber-optic connections into a complex geometric structure.
Flow Motion Prompt:
Smooth transition from isolated floating nodes to connected structure, lines growing and connecting, elegant motion.
Example 3: Code-to-Crystal Metamorphosis
Concept: Transformation of chaotic code into perfect geometry
| Phase | Visual Description |
|---|---|
| Start | Floating code symbols (curly braces, tags, binary digits) in chaotic arrangement |
| End | Perfect icosahedron made of "Liquid Glass" – the code has compressed into pure form |
This animation is perfect for:
- Tech startup landing pages
- Developer tool presentations
- AI product showcases
Example 4: AI Core Activation
Concept: Futuristic device opens up and reveals its core
Creative Brief:
- Start frame: Black monolithic cube, minimalist, mysterious
- End frame: Exploded view with floating, pulsating energy core
- Atmosphere: Science fiction, high-end engineering
Combining Google Whisk and Google Flow: The Perfect Workflow
Step-by-Step Guide
┌─────────────────────────────────────────────────────────────┐
│ 1. CONCEPT & ASSETS │
│ └─► Define start and end states │
├─────────────────────────────────────────────────────────────┤
│ 2. WHISK: FRAME GENERATION │
│ └─► Create both keyframes with Whisk │
│ • Subject: Your main object │
│ • Scene: Matching environment │
│ • Style: Desired aesthetic │
├─────────────────────────────────────────────────────────────┤
│ 3. FLOW: ANIMATION │
│ └─► Upload both frames to Flow │
│ └─► AI calculates movement and physics │
│ └─► Video export (MP4) │
├─────────────────────────────────────────────────────────────┤
│ 4. POST-PROCESSING │
│ └─► Convert video to image sequence │
│ (Tools: Ezgif, FFmpeg) │
│ └─► ~120 frames for smooth scrolling │
├─────────────────────────────────────────────────────────────┤
│ 5. WEB INTEGRATION │
│ └─► Implement scroll-linked animation │
│ └─► Canvas-based rendering for performance │
└─────────────────────────────────────────────────────────────┘
Technical Implementation for Web Developers
For integration on your website, we recommend:
- Framework: Next.js with App Router
- Animation: Framer Motion for scroll-based control
- Rendering: HTML5 Canvas for optimal performance
- Styling: Tailwind CSS with dark mode support
Core Concept:
Container: 400vh height (for long scroll)
↓
Sticky Canvas: Full-screen, fixed
↓
Scroll position (0-1) → Frame index (0-119)
↓
Current frame is drawn to canvas
Google Whisk Use Cases and Industries
Marketing & Advertising
- Product visualizations without photo shoots
- Explainer videos for complex products
- Social media content created in minutes
E-Commerce
- 360° product views
- Interactive product configurators
- Lifestyle imagery for any context
Education & Training
- Scientific visualizations
- Anatomical representations
- Historical reconstructions
Entertainment & Gaming
- Storyboard development
- Concept art exploration
- Cinematic cutscenes
Architecture & Design
- Building visualizations
- Interior design previews
- Urban planning simulations
Google Whisk Tips for Optimal Results
With Whisk:
- Google Whisk Use high-quality reference images – the clearer, the better
- Generate multiple variations and select the best one
- Add text prompts for more control over details
- Test different styles – results vary significantly
With Flow:
- Provide clear motion instructions in the prompt
- Plan physically plausible transitions
- Maintain consistent lighting in start and end frames
- Ensure enough visual differences between frames for interesting animation
Availability and Access
| Tool | URL | Status |
|---|---|---|
| Google Whisk | labs.google/fx/tools/whisk | Experimental |
| Google Flow | labs.google/fx/tools/flow | Available |
Note: Both tools are part of Google Labs and may change. Availability varies by region.
Google Whisk: Conclusion: The Future of Creative AI Tools
Google Whisk and Flow represent a paradigm shift in creative work:
- Whisk democratizes image generation – no complex prompts needed anymore
- Flow brings Hollywood-level video production to every desktop
- The combination of both tools opens up entirely new creative workflows
For designers, developers, and content creators, this means: What used to take weeks and required specialized skills is now possible in minutes. The barrier to entry for high-quality visual content has never been lower.
Experiment with both tools and discover how AI can take your creative projects to the next level.
Google Whisk: Frequently Asked Questions
What's the difference between Google Whisk and Flow?
Whisk specializes in image generation through visual prompts – you upload images and the AI combines them creatively. Google Whisk Flow, on the other hand, is a video tool that generates cinema-quality clips with Veo 3.1. Both tools are most powerful in combination: Whisk for keyframes, Flow for the animation in between.
Can I use Whisk and Flow for free?
Yes, both tools offer free tiers. Whisk is freely accessible as a Google Labs experiment. Flow offers 180 monthly credits for free. For intensive use, there are paid plans (Google AI Pro and Ultra).
What image formats does Whisk support?
Whisk accepts common formats like JPEG, PNG, and WebP. For best results, we recommend high-resolution images with a clear main subject. You can also generate images directly in Whisk and use them as references.
How long can videos in Google Flow be?
With Veo 3.1, you can generate videos from 8 seconds to several minutes. The Scene Extension feature allows you to intelligently extend existing clips. Maximum length depends on your subscription plan and available credits.
Are these tools suitable for commercial projects?
Google Labs' terms of use should be reviewed before commercial use. Generally, Google allows use of generated content, but specific licensing questions should be checked in the current Terms of Service. For business-critical applications, we recommend the paid plans.