Digital Solutions for Retail

Brick-and-mortar retail finds itself caught between competition from online giants and the opportunities of digitalization. While Amazon and others score with convenience and availability, local retailers can amplify their strengths – personal advice, immediate availability, and local connection – through digital tools and reach new customer groups.

AI Agents create for local retail what previously only online giants could achieve: The Product Advisor Agent answers customer questions about availability and alternatives – even when the store is closed. It knows the entire assortment and can give personalized recommendations. The Reorder Agent analyzes sales trends, considers season and weather, and orders automatically before shelves are empty. The Price Optimization Agent dynamically adjusts prices to demand and competition. The Customer Reactivation Agent identifies customers who haven't purchased recently and sends personalized offers – for repeat purchase rates like the big e-commerce players. The Visual Search Agent enables customers to upload photos and find similar products – innovative customer experience.

Digitalization offers diverse opportunities: Local online shops with same-day delivery combine the best of both worlds. Digital loyalty programs create incentives for repeat visits. And augmented reality applications let customers experience products virtually.